What Are the Challenges Faced by Human Resources Departments?

Human Resources departments have always taken a secondary role within organizations, but it is now when they have to act as the main actor, facing new challenges, reinventing, and digitizing the department to achieve an attractive employer brand that manages to retain talent.

Strong competition between companies and unattractive salaries and benefits are the top two reasons organizations run into to attract talent to their teams. Hence, new challenges must be faced in order to differentiate themselves from other organizations and as Leif Edvinsson says :

"The only vital value that a company has is its experience, skills, innovation, and knowledge of its employees"

Some of the most relevant challenges that the new Human Resources departments must face are the following:

• Digitize and restructure the different departments of the company.
• Implement new technologies in the recruitment and selection processes. Recruitment 2.0.
• Identify the emotional salary that current and future members of the organizations are demanding.
• Increase the performance and productivity of employees.
• Have a suitable work environment that favors happiness at work.
• Attract and retain talent, through professional development and an attractive career plan.
• Identify training needs to increase technological skills.
• Manage internal and external mobility.

The key to being able to carry out all these new challenges is perfect communication and teamwork between all the departments of the company since each and every one of its members represents the essence of it. Hence, it is very important to be clear about these three concepts: mission, vision, and values. Having these three concepts well defined within the organization and knowing how to transmit them as part of the company culture is essential to ensure the development and growth of the company since they are the basis of the organization's business strategy and will define its goals and planning. of short, medium, and long term objectives.

We are in a technological environment where information flows vertiginously through the different media and social networks, so the main challenge of the new Human Resources departments is digital transformation and the implementation of 2.0 recruitment tools as the main source of recruitment, selection, and recruitment of talent. Hence, digital skills such as digital knowledge and communication, information management, continuous learning, network work and leadership, strategic vision, and customer orientation are valued in human resources professionals.

In recruiting 2.0 there is no immediacy, you need to invest a lot of time to detect potential candidates and interact with them. True Recruitment 2.0 is a conversation, two-way communication, and relationship building. The purpose of Recruitment 2.0 goes beyond identifying potential candidates:

• Attract talent to our organizations.
• Build a positive reputation and improve our brand's visibility as an employer.
• Generate attention to our company.
• Create a community through conversation.

In short, human resources departments must face the different challenges in a proactive way and based on the digital transformation of organizations, so they must be very fast in capturing opportunities and implementing the essential changes to be able to place themselves between the first regarding the competition; with the aim of attracting, retaining and developing a human team with talent, ability, and motivation to achieve the objectives of the company with responsibility, efficiency, and speed. Human Resource Management Software will give them opportunities to face those new challenges of the digital age.